Jack Ellitt, a visionary director known for his innovative approach to filmmaking, made a significant mark in the early 1940s with his landmark work, *This Is Colour* (1942). This groundbreaking film is celebrated not only for its stunning use of color but also for its pivotal role in showcasing the potential of the medium, captivating audiences and collectors alike. Ellitt's meticulous attention to detail and his ability to blend artistry with storytelling set a new standard in the industry. Collectors seek out Ellitt's films, particularly *This Is Colour*, for its historical significance and its rarity in physical media formats. As one of the earliest examples of color cinematography, this film has become a prized possession for enthusiasts keen on exploring the evolution of visual storytelling. With a limited number of original VHS and DVD releases, Ellitt's work remains a sought-after gem in any serious collection, embodying a transformative era in film history that continues to inspire new generations of filmmakers and collectors.