John Couch is a prominent figure in the world of film writing, particularly known for his insightful explorations of technology's impact on cinema. His latest release, *Before Macintosh: The Apple Lisa* (2024), delves into the fascinating intersection of computing and film, highlighting the underappreciated Apple Lisa and its cultural implications. This title has quickly become a sought-after item for collectors, thanks to its unique blend of tech history and film narrative, making it a standout addition to any serious collection. Collectors are drawn to Couch’s work not only for its rich content but also for its ability to illuminate forgotten stories in film history. His writing style resonates with enthusiasts who appreciate a deep dive into niche subjects, and his meticulous research ensures that every release is packed with valuable insights. As the physical media landscape continues to evolve, Couch's contributions stand out, making his films essential for anyone looking to understand the intricate relationship between technology and cinema.