Martin Itković is a celebrated figure in the realm of physical media, particularly known for his influential writing on film history and home video releases. His standout work, *Zadar's Memento* (1984), has garnered a cult following, making it a prized possession for collectors who appreciate its unique narrative style and visual storytelling. This film not only showcases Itković’s keen understanding of cinematic language but also serves as a landmark in the genre of neo-noir that resonates with fans of classic and contemporary films alike. Collectors seek out Itković's works not only for their artistic value but also for their historical significance in the evolution of home video formats. His insights into the production and distribution of films during the VHS boom have made his writings essential reading for anyone interested in the nuances of film preservation and the collectibles market. With a career steeped in the tradition of film critique, Itković's contributions continue to enlighten and inspire a new generation of physical media enthusiasts.