Song Jia is a prominent figure in the realm of Chinese cinema, serving as Vice President of iQiyi and General Manager of its Film Center. With a keen eye for innovative distribution strategies, her leadership has been pivotal in the evolution of the online film landscape in China, particularly with the launch of iQiyi Cloud Cinema in 2020. This platform focuses on the PVOD model, which is reshaping how audiences access films, making her contributions crucial for collectors who value the accessibility of diverse titles. One standout film under her stewardship is *The Shallows* (2025), which has garnered significant attention for its thrilling narrative and stunning visuals. Collectors are drawn to this release not only for its cinematic quality but also for its representation of modern Chinese filmmaking. Song Jia's efforts in promoting sustainable film distribution have made her films essential additions to any collection, as they embody a fusion of traditional storytelling and contemporary viewing experiences, appealing to both collectors and casual viewers alike.