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A New Product dives into the corporate world with a lens that's both clinical and revealing. The film captures the essence of a smaller consulting firm, its mission to reshape workspaces for giants like Vodafone and Unilever. The pacing is methodical, mirroring the slow grind of corporate processes, yet it doesn’t feel tedious. Instead, it invites contemplation on how environments influence productivity and culture. The tone is somewhat detached, embodying the corporate atmosphere it portrays. There's an understated craftsmanship in the way interviews are interwoven with visuals of these designed spaces, making it distinctive. You'll appreciate the exploration of corporate identity through design, though the lack of a known director adds an air of mystery to its presentation.
Great for fans of corporate cultureInteresting take on design influenceOffers a unique perspective on workspace dynamics
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Key Crew
Harun Farocki
Director
Harun Farocki
Writer