Design

About This Movie

So, 'Design' is this fascinating little documentary from 1969 that peeks into the mind of the designer Raymond Loewy, showcasing his concepts for AT&T. It has that kind of earnest, exploratory vibe typical of the era, almost like a corporate love letter to design thinking. You get to see some of his proposals for phone booths and uniforms, which, funnily enough, never really took off. The pacing is a bit leisurely, allowing you to absorb the design philosophy he was pushing. The practical effects are surprisingly charming given the time, and it’s interesting to see how many ideas were actually implemented, while others faded away. It's definitely a unique time capsule of design aspirations and corporate vision.

'Design' doesn't pop up too often, making it a bit of a rarity in collector circles. It's one of those films that, while not widely released, has piqued interest due to its historical significance in design. The formats available are limited, and original prints are especially scarce, which just adds to its allure for those who appreciate the intersection of art and corporate identity in film.