DNA business, a gene gold rush
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About This Movie
DNA Business, a Gene Gold Rush dives deep into the booming world of at-home DNA testing. It unpacks the whirlwind of marketing that lured 26 million people into spitting in tubes, questioning the reliability of those test results alongside the ethical implications lurking in the background. The film has a somber yet inquisitive tone, with a deliberate pacing that allows viewers to digest complex topics. The interviews are compelling and often leave you questioning who truly benefits from our genetic information. Its distinctive approach lies in the unsettling blend of personal stories and hard-hitting analysis of data privacy. It’s a thought-provoking piece that pushes the viewer to consider just how much they know about their own DNA—and who else knows too.
Investigates personal data ethicsFeatures compelling interviewsReflects on societal impacts of DNA testing
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