Engagement Rate Formula

About This Movie

Engagement Rate Formula is an intriguing documentary that plays with the concept of social media interaction in an almost tactile way. Melis's idea to create plaster 'Like' icons is both a commentary on the digital age and a tangible expression of support for those in need. The pacing is slow but deliberate, allowing you to really absorb the weight of what these symbols represent. It’s an interesting blend of art and activism, with a tone that feels almost melancholic yet hopeful. The practical effects of the plaster icons add a layer of depth, making the social media experience feel oddly real. It’s distinctive in its approach to merging online engagement with physical action—an exploration of what it means to care in a digital world.

Explores the intersection of social media and activism.Unique approach to engagement and support for refugees.Thought-provoking themes on digital expression and reality.