Fashionation

About This Movie

Fashionation (1977) is a fascinating little gem that really showcases the inventive spirit of its time. The short film uses cutout animation techniques and kinestasis, creating a surreal, almost dreamlike visual experience that complements Petula Clark's bubbly song 'I Know a Place.' The way the film layers multiple exposures and pixilation adds to its unique charm, giving a sense of spontaneity and playfulness. It's a motion collage of fashion imagery that feels like a whimsical exploration of 60s and 70s pop culture, inviting viewers to delve into its layered aesthetics with each rewatch.

Fashionation has seen limited releases, making it somewhat of a rarity in the animation collector's market. The original 1977 screening was a product of its era, often lost in the shuffle of more mainstream animated works. Collectors often seek out the few known copies, especially if they can find the original promotional materials, which adds to its allure and mystique. It’s definitely a conversation starter among enthusiasts of experimental animation.