Fresh Values

About This Movie

Fresh Values offers a unique slice of the future, where an urban food co-op turns to augmented reality to attract customers. The tone is a mix of hopeful and unsettling, as the technology becomes all-consuming. The pacing, while occasionally uneven, builds a sense of urgency that mirrors the store's desperation. Practical effects, rather than pure CGI, lend a tangible feel to the AR world. Performances are grounded, with a focus on the emotional stakes of the co-op's staff and their community as they navigate this tech-induced chaos. It’s definitely distinctive in how it explores themes of reliance on technology and the struggle to maintain personal connections in a rapidly changing society.

Explores tech's impact on communityGrounded performancesUnique practical effects