How Australia got its Mojo

About This Movie

How Australia got its Mojo is a fascinating dive into the world of advertising, with Russel Howcroft guiding us through the creative minds of Alan 'Mo' Morris and Allan 'Jo' Johnston. The film has this laid-back yet engaging tone, perfectly capturing the essence of the 70s and 80s Australian advertising scene. You get a real sense of the cultural impact those ads had, not just in selling products but in shaping national identity. The pacing flows nicely, mixing interviews with nostalgic clips that evoke a certain warmth and charm. While the director remains unknown, the storytelling really shines as it highlights the quirky brilliance of these admen, making it a distinctive piece in the documentary landscape.

Engaging exploration of advertising historyFocus on cultural impact of 70s and 80s adsNostalgic clips and interviews create a warm atmosphere