How Chee!

About This Movie

How Chee! dives into the bizarre world of a forgotten TV commercial that somehow managed to imprint itself on the collective consciousness of Saskatoon. It's a curious blend of documentary and drama, exploring the cultural impact of a low-budget ad that many considered painfully cringeworthy. The pacing can feel a bit erratic, echoing the chaotic energy of the original commercial. Still, there's a certain charm to the amateur performances and the awkward humor. Plus, it raises interesting themes about consumer culture and nostalgia, all while using practical effects that harken back to a simpler time in advertising. This film isn't just about the ad; it's a reflection on how something so small and odd can leave a lasting mark.

How Chee! has seen limited releases and remains somewhat elusive, making it a niche interest for collectors who appreciate offbeat media. The scarcity of physical copies adds to its allure, as does the unique subject matter that captures a specific moment in local advertising. Given its peculiar premise and the cult following surrounding the original commercial, it's attracting attention at indie film festivals, which could influence its value in collector circles.