So, 'It's This Way at Deel Ford' is a quirky little documentary that offers a slice of life that's both absurd and revealing. The film crew captures the somewhat uncomfortable atmosphere while trying to pitch cars at this used car lot, and you can feel the tension of the salesman who’s almost desperate to move inventory. The contrasting vibes of the dealership's facade and the reality behind it are palpable. The pacing feels natural, almost like a fly-on-the-wall experience, which draws you into this microcosm of salesmanship. There's this underlying theme of trust—or the lack thereof—and it’s fascinating how the director lets the situation speak for itself. The characters are not overly polished, which adds a layer of authenticity, making it a curious watch for those interested in the intersection of commerce and human behavior.
Reflects the absurdity of the car sales cultureOffers a unique perspective on human behaviorCaptures a time capsule of the early '80s
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