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So, 'Modernism, Inc.: The Eliot Noyes Design Story' dives into the life of Eliot Noyes, and wow, what a fascinating journey. It's not just about architecture; it's this blend of design philosophy, corporate identity, and cultural shifts of the mid-20th century. The pacing feels reflective, almost like a slow walk through a gallery of his work. You get a real sense of the man behind the designs, capturing his vision for IBM and how he shaped the way we think about modern design. There are some great archival materials too, which really ground the documentary in that era. It has this thoughtful tone, inviting you to contemplate how design affects our lives even today.
Focus on mid-century architecture enthusiasts.Great for design history buffs.Archival footage enhances storytelling.
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