NOW.

About This Movie

Now. (2010) is this interesting blend of surf culture and a slice-of-life meditation. It’s kind of hazy, like those lazy beach days, but also poignant in its exploration of living in the moment. The atmosphere is laid-back and the pacing feels organic, almost like a daydream where time doesn’t quite adhere to the usual rules. Chippa Wilson leads a cast of surfers who bring an authenticity that feels right at home with the visuals. The use of Wavves’ music adds an extra layer, giving it that sun-soaked, youthful vibe. It’s not a blockbuster, but it’s that kind of film that resonates with a very specific audience. It’s got a certain charm that lingers, much like a day spent at the beach.

Now. is somewhat of a hidden gem in the surf film genre, often overlooked due to its niche appeal. The film's unique atmosphere and indie production style make it a point of interest for collectors, especially those who favor surf culture cinema. While not widely available in mainstream formats, certain limited releases have surfaced, making it a coveted piece for enthusiasts. Its indie spirit and connection to the surf lifestyle contribute to its charm, ensuring it maintains a dedicated, if small, collector base.