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So, 'On Parade!' is this quirky little animated puppet film from 1936, touting Horlick's malted milk. It's got this playful vibe, almost like a carnival atmosphere, with its lively puppetry and catchy tunes. The pacing feels quick, keeping you engaged without it dragging on, which is nice for an ad film. The practical effects stand out too, showcasing some neat artistry for that era. The whole presentation leans into whimsy, and it’s pretty fascinating how it weaves advertising into entertainment. It's not just about selling a product; it's about creating a whole experience, which makes it a curious piece in animation history.
In terms of formats, 'On Parade!' has seen limited releases, primarily existing in old archival forms, which makes it somewhat elusive for collectors. The scarcity of prints and varying quality of those that do exist adds to its intrigue. It's an interesting piece for anyone into the evolution of animated advertising, revealing how companies used animation to engage audiences back in the day.
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