PM Picnic

About This Movie

So, PM Picnic is this quirky little animated short from 1950, aimed at promoting Pleasant Moments Whiskey, which is kind of a novelty in itself. The animation is charmingly simple, with a lively countryside setting that feels warm and inviting. You get to see all these animals—like rabbits, deer, and birds—getting together for a picnic, which adds a playful touch to the whole thing. The pacing is relaxed, almost like a gentle stroll through the woods, and the overall vibe is just cheerful. It’s not often you see liquor ads from this era done in animation, making it a curious specimen for collectors. The practical effects are minimal, but the hand-drawn style has a certain nostalgia that draws you in.

PM Picnic is quite the rarity in the animated advertisement genre, and it's intriguing how it captures the essence of a simpler time. As for formats, it’s mostly found on compilations or obscure film reels, which adds to its allure for collectors. Interest in this piece seems to be primarily from those who appreciate vintage animation and the oddities of whiskey marketing in mid-century America.