Red Grooms' Target Discount Store

About This Movie

Red Grooms' Target Discount Store is an intriguing piece that blends animation with documentary elements, offering a unique glimpse into the artist’s creative process. The film captures the vibrant, chaotic atmosphere of Grooms' installation, showcasing his distinctive style. You get this fascinating mix of humor and critique of consumer culture, wrapped in a visual feast that's both playful and thought-provoking. The pacing keeps you engaged, moving through the artistic journey with a sense of discovery. It's not just a film; it’s almost a time capsule of a certain era in art and society.

This film is a rare find for collectors, as its distribution was limited to the exhibition at the Walker Art Center. Over the years, it hasn't resurfaced much outside of niche art circles, making it a bit of a hidden gem for those interested in Grooms' work. The scarcity of available copies has led to a growing interest among collectors who appreciate its experimental approach and historical context within the art world of the 70s.