Amazon and eBay links may be affiliate links.
So, 'Sisterhoodâ˘: Hyping the Female Market' is this quirky little doc from '93 that really digs into the whole pro-feminist ad wave that popped up when the 'new woman' was becoming a thing. Itâs got this tongue-in-cheek vibe, mixing humor with analysis, which makes it pretty distinctive for its time. The pacing feels a bit frenetic at times but that just adds to its charm. The film takes a hard look at how companies were trying to capitalize on women's empowerment, using familiar TV styles that make it all relatable. You can really see the shift in cultural sentiment and media portrayal of women back in those days, and itâs fascinating to watch unfold.
Interesting mix of humor and analysisCaptures early '90s advertising trendsExplores cultural shifts in women's representation
Streaming data powered by JustWatch
Have you seen this?
Rate it and share your take with other collectors.
Discover
Key Crew
Paper Tiger TV
Director