SmoKings

About This Movie

SmoKings dives into the unconventional world of Yesmoke, a small tobacco business in Turin that started as an online cigarette shop. It explores the Messina brothers and their journey, touching on the absurdity of an industry that's often hidden in the shadows. The pacing feels almost documentary-like, with a raw edge that captures the hustle and bustle of modern commerce mixed with the weight of historical tobacco culture. You see this tension in their faces, the almost surreal juxtaposition of everyday life against such a controversial product. It's not just about cigarettes; it’s about the people behind them and the labyrinth of choices they navigate. Definitely something that lingers in your mind after viewing.

Intriguing look at modern tobacco cultureFocus on entrepreneurial spiritHighlights lesser-known aspects of the industry