Still Killing Us Softly: Advertising's Image of Women

About This Movie

Still Killing Us Softly is a deep dive into the pervasive and often insidious ways advertising shapes perceptions of women. The tone is both urgent and reflective, as Jean Kilbourne presents her lecture with a mix of conviction and empathy. The pacing allows you to really absorb the impact of each still image she showcases—sometimes jarring, sometimes unsettling, but always thought-provoking. What sets this film apart is its focus on the societal ramifications of these sexist portrayals, rather than just the images themselves. Kilbourne’s passion for the subject matter shines through, and you can feel the weight of her message. It’s a film that lingers with you, prompting a lot of introspection about our own views and biases.

Essential for understanding media representationA thought-provoking lecture formatImportant context for current advertising critiques