The Abnormal Beauty Company

About This Movie

The Abnormal Beauty Company dives deep into the world of The Ordinary, presenting a raw and unfiltered look at its rise. Aref Mahabadi’s direction brings a gritty realism to the narrative, capturing the complexities of its genius yet troubled founder. The pacing is deliberate, allowing the audience to feel the weight of the brand's impact on the beauty industry and the personal toll it takes. Themes of transparency and ambition are woven throughout, bringing an almost haunting atmosphere to the film. It's not just about skincare; it explores the human cost behind a disruptive force in the market. The interviews feel sincere, and the visuals are striking, almost as if they echo the products themselves. Definitely a unique take on a brand story.

Deep dive into brand cultureExplores themes of transparencyUnique directorial approach