The End of the Counter
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About This Movie
The End of the Counter is a fascinating dive into a pivotal moment in retail history, focusing on the 1965 transformation of grocery shopping. You get a sense of the atmosphere back then, how grocery stores were pretty much a different world. Matt Melia really changed everything by putting those baskets in the hands of Irish housewives, giving them the freedom to roam the aisles. It’s not just about shopping; it’s about self-control and consumerism taking a new shape. The pacing is laid back, almost nostalgic, with an honest look at the era's social dynamics and practical effects of this shift. The documentary captures the mood of the time beautifully, making you think about how something so ordinary could have such a big impact.
Interesting take on consumerism.Reflects social changes of the 1960s.Compelling interviews with historical context.
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