We Care About New York

About This Movie

So, there's this curious piece from 1991 titled 'We Care About New York.' It's a public service announcement, but not your run-of-the-mill kind. Directed by David Lynch and shot by Frederick Elmes, it carries that signature Lynchian vibe—dark, surreal, and oddly compelling. The atmosphere feels heavy, almost dreamlike, which is an unusual approach to an anti-littering PSA. The pacing is deliberate, almost meditative, leading viewers to reflect rather than just react. It's fascinating how Lynch's vision transforms a mundane message about sanitation into something distinctively unsettling, highlighting the rat problem in a very artistic way. Definitely a conversation starter for any collection.

This film is pretty limited in its availability, with a few screenings here and there but no widespread home media release. Collectors often seek it out for its unique intersection of public service messaging and avant-garde filmmaking. The scarcity adds to its allure, drawing in those who appreciate Lynch's unconventional storytelling. In recent years, interest has grown, particularly among Lynch aficionados and collectors of oddities.