Whitney Commercial

About This Movie

Whitney Commercial, directed by Suzan Pitt, is a fascinating piece that blends animation with fundraising tactics, all wrapped up in a uniquely artistic atmosphere. Created for the Whitney Museum of Art, it serves as a sort of animated call to action, urging viewers to contribute to the New American Film Series. The pacing feels almost hypnotic, with its surreal visuals and an engaging tone that balances between earnestness and abstraction. It’s not about a traditional narrative or character arcs; rather, it’s an experience that engages the viewer’s sense of social responsibility through its striking imagery and rhythmic flow. You can’t help but appreciate how it transforms an ordinary ask for donations into something artistically substantial.

Commissioned for a unique fundraising purpose.Screened at the end of each New American Film Series program.Engages viewers in a conversation about art funding.