Rick Howard is a celebrated figure in both skateboarding and film, known for his influential contributions to the skate culture through his dynamic acting in skate videos. A key player in the skateboarding world since the early 2000s, Howard gained prominence with his standout performance in "Lakai - Fully Flared" (2007), a film that remains a cornerstone of skate video history. This release is not just a showcase of incredible tricks; it represents a pivotal moment for the Lakai brand, which Howard co-founded, elevating both skateboarding and the aesthetics of skate films. Collectors seek out “Fully Flared” not only for its groundbreaking cinematography and innovative editing but also for its cultural impact. The film features an iconic cast of skaters and helped redefine the narrative style of skate videos, making it a must-have for enthusiasts. With Howard at the helm, the film captures the essence of skateboarding in the mid-2000s, solidifying its place as a collectible gem in the physical media realm.